The Whiteboard of a Web Consultant
Web marketing is not the same as traditional marketing, although all the same core tenets apply.
Apparently, YouTube is getting rid of the option not to play other videos after the embedded video. For those of you who’ve been using it for controlled funnels, this may make some of your well-laid plans go sideways as people you intended to show a particular sales video to end up watching some other one, …
Well, today is Prime Day once again, July 11th being a day now when people buy buy buy, much like Cyber-Monday, Black Friday, and a few other serious shopping days. I’ve been an amazon fan since they first came into existence. I enjoy shopping there, and have gotten more than a few peaks behind the …
I’ve been busy making old blogs new again, polishing and spiffing them up and getting them ready for the brave new mobile world. I will address the questions I get most often: Which businesses really need to go mobile friendly in a rush? Local businesses that need walk-ins Local service-industry businesses Any blog, or site with fresh cycling …
So, Tweet Adder is dead, even for those who it was still working for – on the original license type. There were 16 licenses owned by clients, all of which suddenly went silent and had invalid licenses as of yesterday. Checked a few other tools that used to be pretty well liked, and they’re all …
Being mobile-friendly is really not an option anymore. In many markets, it decides whether or not your visitors stick around, since so many people, especially in America, surf almost exclusively from their handheld devices instead of their desktops. So many, in fact, that you sometimes see a whole crowd of people staring at their phones, ipads …
If you didn’t know, Google Adwords is getting rid of true exact match keywords, and will be including “close variants” automatically. Here’s a rundown on it from Google. But, as Rand Fishkin pointed out, this might mean that a bid on “fish sauce” may now begin to include “sauces for fish” searchers – which is obviously …
The word WiFi. What does it mean? Where’s it from? Despite mass confusion since the beginning, it’s not actually short for “Wireless Fidelity”. It’s just a play on the well-known word Hi-Fi, which itself was a mashup of “High Fidelity”. High or low fidelity indicated distortion levels in sound systems, way back when. Obviously higher …
A lot of talk is going around on the interwebs right now about how it’s bad to have guest bloggers, because of Matt Cutts (googleguy) saying it’s bad form. Well, it’s being taken out of context and stretched a little too far. Some people were getting out of hand with guest posts, in a marketing spam …
After watching my clients try various options on Facebook, I’ve worked out through much trial and error that there are really only a few ways to properly manage Facebook marketing that I’d recommend. You’ll hear a lot of talk about how Facebook is a branding or brand awareness tool. Great. What that means is that …
In case you can still remember your password, myspace has relaunched. New intent aside, the core functions are a lot swankier and polished than facebook, and much classier than their familiar old look. I was pleasantly surprised when I arrived today after a friend pointed out that they’d received an invite. That indicated that the …