Hypothetically, let’s say you’re the average business owner working to generate interest online. You’ve been blogging, you have a business website, and you have social media accounts. This is a very common business model online. And it can work really well. But not when you’re rowing backward.
When you set up the social media accounts, your expectations for social media were high! You wanted everyone to friend/follow/fan/like you. So you added links to your social media accounts to all of your sites. Cute sparkly, noticeable links and you encouraged people to follow you.
And maybe that’s where you left it. Or maybe you do a lot of tweeting, posting to Facebook, etc, and you’re engaging people in social relationships. But probably, you are also wondering why this isn’t resulting in more customers.
That’s because you’re routing customers further away from you, not toward you.