Google is urging people to make their sites accessible from mobile devices and to optimize around mobile.
This makes sense for a lot of reasons – firstly people often browse to your map, read your promotional emails, or access your website only on their phones.
I’ve seen a huge surge in the last six months on the QUALITY traffic arriving to my heavy traffic PPC campaigns from search market – they’ve become serious and dedicated searchers, not the idle few they once appeared to be.
Here is Google’s page on going mobile-Â a whole site around the “mobile initiative”… sounds pretty serious, no?
How to ‘GoMo’ – AKA ‘Go Mobile‘
It’s been slow and glitchy for me so far… but it’s only been up for a very short time…. let’s cut them a little slack and check back. Â It’s sure to be a great resource for helping the average business owner convert to a mobile friendly web presence.
For now, get the following pages in order: your places page, your bing local, yahoo local, get your social campaigns linked up with that, get your ‘click to call’ ads working, and start thinking about how to make your website display better in a smaller piece of visual real estate.
We’re back to smaller screens (kind of) but at least we can create a different style of site for those users than the people who arrive on their 50 inch plasma.