If you haven’t yet switched to the new analytics tracking code (GA4) from the old UA code it’s time. US was left over from before Google existed, the Urchin Analytics system that they bought out. It’s old tech and not quite as efficient or effective as what Google wants an analytics code to be these days.
From a website owner’s perspective, Google could have made the transition easier and simpler. Most of my clients were blindsided and frustrated and some came to me for help installing the new system.
I implemented the Google tag manager and ported over all those old codes from every other place they’re using tracking for the clients that asked for my help. One tool to manage it all, one place to remove or add their own codes.
So, if your Analytics code suddenly stopped working, consider the switch to Google Tag Manager, and if you’re using WordPress, install Google Site Kit and manage it all there.
And if instead of doing that, if you need my help getting Analytics working again, let me know. I can help.